Magda has the know-how. We have flowers. So we combined them.

26 5 2022

The trend of urban jungle, or "městské džungle" as the term could be translated into Czech, has recently become one of the dominant trends in architecture. However, the trend is not only about the outdoor environment, on the contrary, it has begun to infiltrate the indoor environment and the associated interior design. This originally Nordic trend has been reflected in the interior design of the Telegraph building, specifically in the Cowork space. From the outset, the architectural Barley Studio promoted the idea of creating such an 'městská džungle' within the office space, which would complete a pleasant environment in which to work. And it has succeeded. As time went on, it became clear that the plants formed something of a community of their own at the Telegraph. And as it happens, every community needs its leader. Telegraph_Magda_cafe

When we at the Telegraph considered who we would choose as such a leader, the horticultural specialist plant care companies first came to mind. But what we value most at the Telegraph is the personal touch we didn't see in the choice of such a firm. In the end, we concluded that a plantinfluencer would be the best choice for the Telegraph building. And so Magda became the leader for our green Telegraph community.

Telegraph_Magda_Cowork

The phenomenon of so-called houseplants has been ubiquitous in recent years, from home growing, to urban plant swaps, to large-scale Instagram accounts. In short, the word monstera has become something of a synonym for the word queen, and anyone who doesn't know this monstera-queen relationship probably doesn't have Instagram.

It was a love of plants of all kinds that brought Magda to the Telegraph to join our green community. As she puts it, "she would probably do it for free". But the relationship Magda has with plants hasn't always been so warm - on the contrary, it began, as it does for many of us, with what might be called a typical "dead cactus" story. With the passage of time, and with the support of a friend who gave Magda her first flower addiction, Magda amassed 60 ornamental plants in her 33 square metre apartment. Among them, she considers allocasia to be her greatest treasures. And so someone who had it in her power to destroy the indestructible became someone who, upon arriving home, had to chat with 60 flowers about how their day had gone.

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Magda came to work at the Telegraph via a social media advert about a year ago and has been looking after the Telegraph's large population as her own ever since. She says it's not always easy at the Telegraph - the lack of light and air conditioning make her job difficult. However, such achievements as the light-speed growing pothos in the cafeteria or the agla onema in Cowork make up for any technical shortcomings.

By Sofiia Taranenko, Barbora Krizova / Telegraph Coworking

Photo: Erika Kovacicova / Telegraph Gallery