Beginning: 18:00
Every industry needs promotion, even the creative ones. That's why we decided to reach out to industry experts who know how to sell not only their work, but also themselves. Visual artists Lucia Tallová, Aneta Macolová from Czechdesign and Karolína Kostková from the Signal Festival will be debating in the Telegraph Cinema. In a presentation combined with discussion, we will reflect on the question of whether artists can also be good businessmen.
Do you enjoy creativity? And do you feel it could feed you even better? Or are you just about to take the first step towards artistic independence and need to add a lesson in courage? This event is suitable for anyone who wants to push themselves in the promotion and marketing of creative activities.
Czechdesign / Aneta Macolová
She studied journalism at Palacký University in Olomouc. She enjoys writing, visual culture and everything related to it. Currently, she is a communications manager at Czechdesign, an organization that has been paving the way for Czech design for almost twenty years. The multifaceted organization is dedicated to professional consultations, organizes design and architecture competitions, runs a successful e-shop and a brick-and-mortar store with Czech design and, last but not least, acts as an online medium providing comprehensive information mainly from the field of design and architecture. How to communicate all this? Just believe in design. And black coffee.
Signal Festival / Karolína Kostková
Karolína Kostková currently holds the position of Head of Marketing at Signal Festival, the largest digital art festival in the Czech Republic. She has been working in the field of marketing for several years. Before joining Signal Festival, she worked at Plzeňský Prazdroj, where she was responsible for the communication of the Birell brand on the local market. Among others, she worked for commercial brands such as T-mobile, Snickers, M&Ms, Orbit, Pedigree and Whiskas, as well as for local custom tailoring. In her talk, she will present what all is hidden under the communication of the biggest cultural event in the Czech Republic, what is important to pay attention to when setting up communication and what, on the other hand, can emerge as a pleasant bonus.
Visual Art / Lucia Tallová
Lucia Tallová is a Slovak visual artist who works across different media. Her work is characterized by painting, spatial installation, object making or photography. She combines and connects these media in various ways. She elaborates on the motif of memory and the archive, and her main theme is the preservation of memories while emphasizing the transience of time. She studied at the Academy of Fine Arts in Bratislava with Professor Ivan Csudai. She has participated in numerous exhibitions in Slovakia, the Czech Republic and abroad. Among other things, she has successfully participated in many competitions, such as Strabag Artaward International or The NOVUM foundation art award.
